The improvement of living standards and the awakening of consumer awareness have made traveling abroad a trend of the times. Therefore, the design of plastic cosmetic containers also needs to consider the specific place of use, conditions and the relationship with the environment, and give plastic cosmetic containers different characteristics so that the design can enter The intended target market. Whether the material selection of plastic cosmetic containers can adapt to the harsh conditions and environment in the field.

Obviously, large plastic bottle and glass bottle manufacturers need to have a large salary expenditure to establish a special design department, which is a burden for the company. At the same time, the products designed by the same designer will make plastic bottles and glass bottles The packaging appearance style has not changed much. For small plastic bottle and glass bottle manufacturers because of the lack of professional bottle shape design companies in China, they outsource the appearance of plastic bottles and glass bottles to some non-professional bottle shape design agencies and advertising companies.

That is to say, whether it is large or small plastic bottle and glass bottle manufacturers, they are currently unreasonable in setting up bottle shape design institutions.

In fact, professional bottle design agencies are very important to the development of the entire industry of plastic bottles and glass bottles. The emergence of professional independent plastic bottle and glass bottle design agencies is very useful. Plastic bottle and glass bottle manufacturers entrust orders to these institutions to achieve professional division of labor. This is the path that the packaging bottle industry should take in the future.

In terms of appearance design, cosmetic packaging should be adapted to different consumer groups' aesthetic concepts and psychological feelings. Women's cosmetic bottles should be more warm, romantic, and feminine. Men's cosmetic bottles are mostly masculine, individual and easy to use. For the elderly, cosmetic bottles should be reflected in the humanized design and ease of use. Children's cosmetic bottles need to reflect more cartoon elements and children's psychological needs. In addition, in terms of highlighting themes, many domestic cosmetics manufacturers, such as Herborist highlighting Chinese medicine and Ou Shiman highlighting pearls, have formed their own ideas and characteristics in various ways.